Mar 29, 2024  
2014-2015 Undergraduate Catalog 
    
2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4240 - Visual Merchandising

(3 credits)
Prerequisites: MKTG 2220  and MKTG 4220 ; or departmental approval. An overview of the visual design process as it is applied to the merchandising of apparel and home furnishing products. Emphasis centers on the development of skills needed to plan, implement, and evaluate effective merchandise presentations in varied retail settings. (spring)


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