Apr 19, 2024  
2011-2012 Undergraduate Catalog 
    
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2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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ADVR 3270 - Advertising Media Planning

(3 credits)
Prerequisites: ADVR 3250  or consent of instructor. Instruction in fundamental concepts of media-buying decisions, including media arithmetic, creative strategy, and vehicle selections.


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