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East Tennessee State University

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    East Tennessee State University
   
 
  Oct 16, 2017
 
 
    
2017-2018 Undergraduate Catalog

Management and Marketing


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Box 70625 Phone: (423) 439-4422
225 Sam Wilson Hall
Web address:
http://business.etsu.edu/mgmtmkt

The Department of Management and Marketing includes a management program and a marketing program. The management program offers study leading to the bachelor of business administration  degree with a major in management. Management majors must select one of four concentrations: general management human resources management legal studies  or logistics/supply chain management . The marketing program offers study leading to the bachelor of business administration degree with a major in marketing. Marketing majors must select one of three concentrations: integrated marketing communications marketing management   or merchandising  Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.

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