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East Tennessee State University

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    East Tennessee State University
   
 
  Nov 25, 2017
 
 
    
2017-2018 Undergraduate Catalog

Media and Communication


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Box 70669
Phone: (423) 439-5575
Web address: http://www.etsu.edu/mcom

The Department of Media and Communication offers programs in Advertising/Public Relations, Journalism, and Radio/Television/Film (RTVF). Our department mission is to foster an environment of inquiry, creativity, and innovation to promote responsible and media-literate citizenship, and to teach students the tools for flourishing in the media and communication professions. Our department pursues the following objectives as we educate and train our students: to provide training in digital storytelling and content creation for multiple media and communication forms; focus on individually-tailored, interactive audiences and how to appeal to them; provide project-focused teamwork experiences that accurately represent what students will confront professionally.

The Department of Media and Communication prepares students for successful media careers; for example, filmmaker, multimedia journalist, public relations/advertising specialist, social media manager, sports media, or television/radio professional. Our programs of study are designed to provide professional preparation for students interested in creatively communicating with audiences thorough existing and emerging media. Our programs go beyond lecture-based experiences by giving students real-world opportunities to create. Our department’s application-based approach provides collaborative opportunities for learning through our community and professional partners.

The Department of Media and Communication offers a B.A. and B.S. in Media and Communication (concentrations in Advertising/Public Relations B.A., Advertising/Public Relations B.S., Journalism B.A., Journalism B.S., Radio-TV-Film B.A., and Radio-TV-Film B.S.). The department offers structured minors in each concentration as well.

A minor is required for all students majoring in this department.

Graduate Study - The Department of Media and Communication offers a master’s degree in Brand and Media Strategy. The department shares responsibility teaching the 100% online master’s degree in Digital Marketing with the College of Business and Technology. See the Graduate Catalog for further information.

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