May 26, 2022  
2013-2014 Graduate Catalog 
    
2013-2014 Graduate Catalog [ARCHIVED CATALOG]

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BADM 5400 - Market Strategy

(3 credits)
Prerequisites: BADM 5300  This course explores the role of marketing in the development of organizational strategy, with emphasis on business unit and product market strategy levels. Analytical approaches and tools to evaluate international and domestic market opportunities, competitors and buyers, are introduced and applied in a variety of learning models.


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