Aug 11, 2020  
2013-2014 Graduate Catalog 
2013-2014 Graduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

MKTG 5010 - Essentials of Marketing

(3 credits)
A survey course of contemporary marketing theory and practice. Basic elements of marketing strategy are examined with consideration of the constraints imposed by the marketing environment and consumer behavior.

View the Summer 2020 Schedule of Classes

View the Fall 2020 Schedule of Classes

Add to Catalog (opens a new window)