May 17, 2024  
2014-2015 Undergraduate Catalog 
    
2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4255 - Merchandise Planning and Buying

(3 credits)
Prerequisites: MKTG 4220  and MATH 1530  or permission of the instructor. An examination of the purchase of apparel merchandise for resale to the ultimate consumer; the numerical terminology, concepts, and calculations for retail management; and the role of the retail buyer.


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