May 18, 2024  
2014-2015 Undergraduate Catalog 
    
2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4910 - Marketing Management

(3 credits)
Prerequisites: Declared Business major and senior standing. The capstone course in marketing emphasizes an analytical approach to solving representative marketing problems. The student will develop an appreciation of the complexity of modern marketing and facility in analytical thought. (fall, spring, summer)


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