MSDM 5000 - Social Media and the Brand

(3 credits)

Investigates principles and practices of digital marketing, with a focus on branding strategies and digital channels such as mobile and new technologies. The course develops and implements digital strategies and digital marketing objectives. Topics include but are not limited to social media channels (Facebook, Twitter, Instagram, Vine, Snapchat, etc.), video, behavioral targeting, ethics, legal aspects, campaign management, segmentation and click-through.

View the Fall 2024 Schedule of Classes

View the Spring 2025 Schedule of Classes