Mar 29, 2024  
2010-2011 Graduate Catalog 
    
2010-2011 Graduate Catalog [ARCHIVED CATALOG]

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BADM 5500 - Strategic Management Process

(3 credits)
Prerequisites: ECON 5000 , MGMT 5010  and MKTG 5010  or equivalents. This course introduces students to strategic thinking and provides a framework for the entire program. It takes an executive perspective of general management. The course provides an understanding of the interdependence between the organization and its environment, with a focus on managing organizations in changing environments, maintaining legitimacy with diverse stakeholder groups, providing clear corporate direction, and ensuring the long-term survival and success of the enterprise.


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