Aug 13, 2020  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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ADVR 3260 - Radio/TV Advertising

(3 credits)
Prerequisites: ADVR 3100 .

The role of the radio and television industry as an advertising medium with a study of its organization, agencies, principles, and practices in the techniques of advertising campaigns.


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