Nov 25, 2020  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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ADVR 3750 - Advertising Campaign Management

(3 credits)
Prerequisites: ADVR 3100 .

Instruction in planning and implementing the complete advertising campaign. Stresses managerial practices of setting objectives, creative and media strategies, budgeting, measuring effectiveness, and dealing with agencies.
NOTE: Students cannot receive credit for both ADVR 3750 and MKTG 3750.
* Cross-listed with MKTG 3750 


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