Apr 15, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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ADVR 4250 - Advertising Agency Management

(3 credits)
Prerequisites: ADVR 3100 .

Instruction in the decision-making processes of advertising agency managers. Current social, legal and ethical issues, advertising agency relations, and agency management. Students will generate alternatives and develop solutions using case study methods.


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