JOUR 3409 - Public Relations Case Studies (TN eCampus)

(3 credits)

Public Relations Case Studies is a practical studies course. With the understanding that the functions of public relations must be to mediate in changing circumstances, we will seek, with case studies and problems, to help future practitioners develop agility in the principles and the application of effective two-way communications in a wide variety of situations likely to confront them and their employers. The purpose of this course is to help you prepare to deal with a variety of public relations problems/opportunities by working out a planned effort to deal with them…with in the PRSA code

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