Jun 17, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3200 - Principles of Marketing

(3 credits)
Prerequisites: Junior standing.

An introductory course designed to develop in students an understanding of basic marketing concepts and functions in market-oriented institutions. Marketing strategy is studied with appreciation for the constraints imposed by consumer behavior, marketing institutions, competition, and the law.
When Offered: (fall, spring, summer)


View the Summer 2019 Schedule of Classes

View the Fall 2019 Schedule of Classes




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