Sep 19, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4250 - Advertising and Promotion

(3 credits)
Prerequisites: MKTG 4220 .

A study of the purposes and applications of advertising and promotion in the fashion industry, including procedures, methods, and techniques used in the organization, execution, and evaluation of various promotional activities.
When Offered: (fall)


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