Apr 23, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4255 - Merchandise Planning and Buying

(3 credits)
Prerequisites: MKTG 4220  and MATH 1530  or permission of the instructor.

An examination of the purchase of apparel merchandise for resale to the ultimate consumer; the numerical terminology, concepts, and calculations for retail management; and the role of the retail buyer.
When Offered: (spring)


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