Jul 09, 2020  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4710 - International Marketing

(3 credits)
Prerequisites: MKTG 3200  and MKTG 3202 .

Social, cultural, political, and economic variables are considered in studying marketing operations in foreign environments. Special attention is given to adaptation of the marketing mix and entry strategies.
When Offered: (spring)


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