Oct 14, 2019  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4910 - Marketing Management

(3 credits)
Prerequisites: Declared Business major and senior standing.

The capstone course in marketing emphasizes an analytical approach to solving representative marketing problems. The student will develop an appreciation of the complexity of modern marketing and facility in analytical thought.
When Offered: (fall, spring, summer)

View the Fall 2019 Schedule of Classes

View the Spring 2020 Schedule of Classes

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