Apr 25, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3780 - Marketing Analytics

(3 credits)
Prerequisites: MKTG 3200 , MATH 1530 .

Focuses on strategic decision making driven by quantitative analysis. Students learn how to structure, explore, and analyze data to generate marketing insights.


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