Aug 07, 2020  
2018-2019 Graduate Catalog 
    
2018-2019 Graduate Catalog [ARCHIVED CATALOG]

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AMBA 5400 - Market Strategy

(3 credits)
Prerequisites: At least three years of professional managerial experience; admission to the accelerated MBA program, or permission of the instructor.

This course explores the role of marketing in the development of organizational strategy, with emphasis on the business unit and product market strategy levels. The topics of this course include analytical approaches and tools to evaluate international and domestic market opportunities. A variety of learning models are used. The class is an intensive, accelerated, case study-based approach and is taught with both online and on-ground components Enrollment is by permit only.


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