Apr 25, 2024  
2018-2019 Graduate Catalog 
    
2018-2019 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 5617 - Marketing Research and Analytics

(3 credits)
Prerequisites: MKTG 5010  and ECON 5010  or equivalents.

A study and application of the research process and techniques used in strategic decision making. Project planning and design, data collection and analysis, and the preparation of research reports are emphasized through lecture and student projects.
When Offered: (fall, spring, summer).


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