May 28, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Catalog

MKTG 3200 - Principles of Marketing

(3 credits)
Prerequisites: Junior standing.

An introductory course designed to develop in students an understanding of basic marketing concepts and functions in market-oriented institutions. Marketing strategy is studied with appreciation for the constraints imposed by consumer behavior, marketing institutions, competition, and the law.


View the Summer 2020 Schedule of Classes

View the Fall 2020 Schedule of Classes




Add to Catalog