Oct 18, 2019  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog
[Add to Catalog]

MKTG 3200 - Principles of Marketing

(3 credits)
Prerequisites: Junior standing.

An introductory course designed to develop in students an understanding of basic marketing concepts and functions in market-oriented institutions. Marketing strategy is studied with appreciation for the constraints imposed by consumer behavior, marketing institutions, competition, and the law.


View the Fall 2019 Schedule of Classes

View the Spring 2020 Schedule of Classes




[Add to Catalog]