Jun 01, 2023  
2020-2021 Graduate Catalog 
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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MSDM 5010 - Digital Marketing Research

(3 credits)
This course is an entry level gateway that prepares students, including those with minimal math or statistical backgrounds, for the later analytics courses. The course content is very hands-on and project intensive with such next generational metrics as dwell time, user initiated interaction, conversion and process loyalty used as the domain level anchors. Each student works with the instructor to learn how to organize, aggregate, disaggregate, compile and analyze data.

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