Dec 02, 2023  
2020-2021 Graduate Catalog 
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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MSDM 5080 - Search Marketing

(3 credits)
Explores basics of Search Engine Optimization (SEO) and search engine advertising. Topics include but are not limited to: search engines operation, consumer search, pay-per-click search, sponsored links, site optimization, social media and search engine metrics. Additionally, the course includes how SEO fits into a successful market strategy.

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