Feb 07, 2023  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

MSDM 5080 - Search Marketing

(3 credits)
Explores basics of Search Engine Optimization (SEO) and search engine advertising. Topics include but are not limited to: search engines operation, consumer search, pay-per-click search, sponsored links, site optimization, social media and search engine metrics. Additionally, the course includes how SEO fits into a successful market strategy.


View the Spring 2023 Schedule of Classes




Add to Catalog (opens a new window)