Apr 23, 2024  
2020-2021 Graduate Catalog 
    
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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MCOM 5100 - Brand Content Strategy

(3 credits)
Explores brand content strategy within a marketing communication/technology context. Course topics topics include online advertising, search, interactive content/media, social media as well as strategies and tactics via mobile media.


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