Jun 08, 2023  
2020-2021 Graduate Catalog 
    
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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MSDM 5070 - Digital Marketing Ethics

(3 credits)

Examines ethical concepts, behaviors, practices, and challenges relevant to the process of planning and implementing digital marketing practice. Discusses ethical processes, systems, and strategies within the online marketing environment.

Ethical questions, legal impact, responsibilities, moral issues and theory related to digital marketing in today’s environment are explored. Topics may include but are not limited to social media, digital promotion, online pricing strategy, digital consumerism, web tracking, and digital privacy.


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