Apr 19, 2024  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

MKTG 5717 - Data Driven Marketing Decisions

(3 credits)
Prerequisites: MKTG 3200.

Examines strategic decision making driven by quantitative analysis. This course integrates data understanding, modeling, visualization, and interpretation with data driven decision making. Topics may include data acquisition, data management, analytic tools, and algorithms necessary to analyze business data.

Dual Listed With: MKTG 4717.


View the Spring 2024 Schedule of Classes

View the Summer 2024 Schedule of Classes

View the Fall 2024 Schedule of Classes




Add to Catalog (opens a new window)