Mar 29, 2024  
2021-2022 Graduate Catalog 
    
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

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GSLD 7100 - Sport Branding and Marketing

(3 credits)
Prerequisites: GSLD 6300 .

Examines building an athletic brand through positioning, audience segmentation, and brand message and focuses on creating a comprehensive and integrated brand strategy that can drive actionable and measurable outcomes in various cultures.


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