Nov 23, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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MCOM 3270 - Media Strategy

(3 credits)
Provides instruction in fundamental concepts of media-buying decisions, including media arithmetic, creative strategy, and vehicle selections.


View the Fall 2024 Schedule of Classes

View the Spring 2025 Schedule of Classes



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