Nov 27, 2021  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog
Add to Catalog (opens a new window)

MKTG 3200 - Principles of Marketing

(3 credits)
Prerequisites: Junior standing.

Introduces basic marketing concepts and functions in market-oriented institutions. Marketing strategy is studied with appreciation for the constraints imposed by consumer behavior, marketing institutions, competition, and the law. 


View the Fall 2021 Schedule of Classes

View the Spring 2022 Schedule of Classes




Add to Catalog (opens a new window)