MGMT 5500 - Strategic Management Process

(3 credits)

Prerequisites: ECON 5000, MGMT 5010 and MKTG 5010 or equivalents.

This course introduces students to strategic thinking and provides a framework for the entire program. It takes an executive perspective of general management. The course provides an understanding of the interdependence between the organization and its environment, with a focus on managing organizations in changing environments, maintaining legitimacy with diverse stakeholder groups, providing clear corporate direction, and ensuring the long-term survival and success of the enterprise.

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