MKTG 5217 - Health Care Marketing

(3 credits)

Prerequisites: Admission to the MBA program and/or permission of the Graduate Business Programs Academic Advisor.

Provides a basic theoretical and practical knowledge of marketing as applied to the health care industry. Emphasis is placed on the emergence of marketing’s importance in the health care industry, developing marketing information systems, and making marketing decisions in a health care context.

Dual Listed With: MKTG 4217.

View the Fall 2023 Schedule of Classes

View the Spring 2024 Schedule of Classes