MSDM 5010 - Digital Marketing Research

(3 credits)

This course is an entry level gateway that prepares students, including those with minimal math or statistical backgrounds, for the later analytics courses. The course content is very hands-on and project intensive with such next generational metrics as dwell time, user initiated interaction, conversion and process loyalty used as the domain level anchors. Each student works with the instructor to learn how to organize, aggregate, disaggregate, compile and analyze data.

View the Fall 2024 Schedule of Classes

View the Spring 2025 Schedule of Classes