Mar 19, 2026  
2025-2026 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  New in the Catalog
  Career and Program Explorer
  Academics At ETSU
  Majors A-Z
  Majors by Degree
  Minors and Certificates A-Z
  Programs Available Online
  Course Descriptions
  Compass Core Curriculum
  Degree and Graduation Requirements
  Attending ETSU
  Admissions
  Costs, Financial Aid & Scholarships
  Veterans Benefit Programs
  Advising and Registration
  Campus Resources
  Colleges and Schools
  Policies And Procedures
  Academic Policies and Procedures
  Other Catalog Information
  Academic Calendar
  Accreditation, Mission, and Vision
  Faculty & Administrators
  Notification of Changes
  Archived Catalogs
  Contact Us
  My Catalog
HELP
2025-2026 Undergraduate Catalog
Add to Catalog (opens a new window)

MKTG 4619 - Marketing Research and Analytics

(3 credits)
Prerequisites:  MKTG 3200  

Provides students with an understanding of the basics of data-driven strategic decision making, covering areas of marketing research and analytics. This course uses hands-on exercises with data analysis tools to answer business questions.


View the Spring 2026 Schedule of Classes

View the Summer 2026 Schedule of Classes

View the Fall 2026 Schedule of Classes



Add to Catalog (opens a new window)