Apr 02, 2026  
2026-2027 Undergraduate Catalog 
    
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2026-2027 Undergraduate Catalog
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MCOM 3270 - Media Strategy

(3 credits)
Provides instruction in fundamental concepts of media-buying decisions, including media arithmetic, creative strategy, and vehicle selections.


View the Spring 2026 Schedule of Classes

View the Summer 2026 Schedule of Classes

View the Fall 2026 Schedule of Classes



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