Apr 02, 2026  
2026-2027 Undergraduate Catalog 
    
2026-2027 Undergraduate Catalog
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MKTG 3240 - Apparel Product Development

(3 credits)
Prerequisites: MKTG 3220  and MKTG 3230  

Focuses on product development and analytical skills to evaluate the quality of design, raw materials (including textiles), fit, and construction of ready-to-wear apparel products for retail merchandise pre-selectors and product developers. Emphasizes product development, quality analysis, and the selection of consumer products for specific end uses, supporting the work of merchandisers in apparel and textile products.


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