Sep 22, 2020  
2013-2014 Undergraduate Catalog 
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3200 - Principles of Marketing

(3 credits)
Prerequisites: Junior standing. An introductory course designed to develop in students an understanding of basic marketing concepts and functions in marketoriented institutions. Marketing strategy is studied with appreciation for the constraints imposed by consumer behavior, marketing institutions, competition, and the law. (fall, spring, summer)

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