Dec 26, 2024  
2013-2014 Undergraduate Catalog 
    
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4255 - Merchandise Planning and Buying

(3 credits)
Prerequisites: Prerequisite(s):MKTG 4220  and ECON 2220  or permission of the instructor. An examination of the purchase of apparel merchandise for resale to the ultimate consumer; the numerical terminology, concepts, and calculators for retail management; and the role of the retail buyer.


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