Mass Communication

Box 70669
Phone: (423) 439-7676
Web address: http://www.etsu.edu/mcom

The Department of Mass Communication offers programs in Advertising/Public Relations, Journalism, and Radio/Television/Film (RTVF). Our department mission is to foster an environment of inquiry, creativity, and innovation to promote responsible and media-literate citizenship, and to teach students the tools for flourishing in the Mass Communication professions. Our department pursues the following objectives as we educate and train our students: to provide training in digital storytelling and content creation for multiple mass communication forms; focus on individually-tailored, interactive audiences and how to appeal to them; provide project-focused teamwork experiences that accurately represent what students will confront professionally.

The Department of Mass Communication prepares students for successful media careers; for example, filmmaker, multimedia journalist, public relations/advertising specialist, social media manager, sports media, or television/radio professional. Our programs of study are designed to provide professional preparation for students interested in creatively communicating with audiences thorough existing and emerging media. Our programs go beyond lecture-based experiences by giving students real-world opportunities to create. Our department’s application-based approach provides collaborative opportunities for learning through our community and professional partners.

The Department of Mass Communication offers a B.A. and B.S. in Mass Communication (concentrations in Advertising/Public Relations B.A., Advertising/Public Relations B.S., Journalism B.A., Journalism B.S., Radio-TV-Film B.A., and Radio-TV-Film B.S.). The department offers structured minors in each concentration as well.

A minor is required for all students majoring in this department.

Graduate Study - The Department of Mass Communication, in partnership with the Department of Communication and Performance, also offers a master’s degree in Professional Communication. See the Graduate Catalog for further information.