Media and Communication

P.O. Box 70669
Phone: (423) 439-5575
Web address: www.etsu.edu/mcom

The Department of Media and Communication offers programs in Advertising/Public Relations, Journalism, and Radio-Television-Film). Our department mission is to foster an environment of inquiry, creativity, and innovation to promote responsible and media-literate citizenship, and to teach students the tools for flourishing in the media and communication professions. Our department pursues the following objectives as we educate and train our students: to provide training in digital storytelling and content creation for multiple media and communication forms; focus on individually-tailored, interactive audiences and how to appeal to them; provide project-focused teamwork experiences that accurately represent what students will confront professionally.

The Department of Media and Communication prepares students for successful media careers; for example, filmmaker, multimedia journalist, public relations/advertising specialist, social media manager, sports media, or television/radio professional. Our programs of study are designed to provide professional preparation for students interested in creatively communicating with audiences thorough existing and emerging media. Our programs go beyond lecture-based experiences by giving students real-world opportunities to create. Our department’s application-based approach provides collaborative opportunities for learning through our community and professional partners.

The Department of Media and Communication offers a B.A. and B.S. in Media and Communication (concentrations in Advertising/Public Relations, B.A. , Journalism, B.A. , Radio-TV-Film, B.A. , Advertising/Public Relations, B.S. , Journalism, B.S. , and Radio-TV-Film, B.S. ). The department offers structured minors in each concentration as well.

A minor is required for all students majoring in this department.

Graduate Study

The Department of Media and Communication offers a master’s degree in Brand and Media Strategy. The department shares responsibility teaching the 100% online master’s degree in Digital Marketing with the College of Business and Technology. See the Graduate Catalog for further information.