Jun 15, 2021  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Management and Marketing


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P.O. Box 70625
Phone: (423) 439-4422
225 Sam Wilson Hall
Web address: www.etsu.edu/cbat/mgmtmkt/

The Department of Management and Marketing includes a management program and a marketing program. The Management program offers study leading to the Bachelor of Business Administration degree with a major in Management. Management majors must select one of five concentrations: General Management Human Resources Management International Business Legal Studies  or Logistics/Supply Chain Management . The Marketing program offers study leading to the Bachelor of Business Administration degree with a major in Marketing. Marketing majors must select one of four concentrations: Integrated Marketing Communications Marketing Analytics   Marketing Management  or Fashion Marketing and Merchandising . Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.

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