Management and Marketing

P.O. Box 70625
Phone: (423) 439-4422
225 Sam Wilson Hall
Web address: www.etsu.edu/cbat/mgmtmkt/

The Department of Management and Marketing includes a management program and a marketing program. The Management program offers study leading to the Bachelor of Business Administration degree with a major in Management. Management majors must select one of five concentrations: General Management , Human Resources Management , International Business , Legal Studies or Logistics/Supply Chain Management . The Marketing program offers study leading to the Bachelor of Business Administration degree with a major in Marketing. Marketing majors must select one of four concentrations: Integrated Marketing Communications , Marketing Analytics Marketing Management or Fashion Marketing and Merchandising . Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.