Marketing Minor

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College of Business and Technology

Department of Management and Marketing

Management and Marketing Program Information

Box 70625 Phone: (423) 439-4422
225 Sam Wilson Hall
Web address: business.etsu.edu/mgmtmkt

The Department of Management and Marketing includes a management program and a marketing program. The management program offers study leading to the bachelor of business administration degree with a major in management. Management majors must select one of four concentrations: general management, human resources management, legal studies or logistics/supply chain management. The marketing program offers study leading to the bachelor of business administration degree with a major in marketing. Marketing majors must select one of three concentrations: integrated marketing communications. marketing management, or merchandising. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.

Marketing Minor Requirements: 21 Credit Hours

ACCT 2010 - Principles of Accounting I (3 credits) or
ACCT 2000 - Accounting for Nonbusiness Majors (3 credits)
ECON 2210 - Principles of Macroeconomics (3 credits)
ECON 2220 - Principles of Microeconomics (3 credits)
MKTG 3200 - Principles of Marketing (3 credits)
Marketing Electives (9 credits; 6 must be in 3000/4000 level courses) *

Note:

* These electives must be approved by the Chair of the Department of Management and Marketing prior to enrollment.