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Nov 24, 2024
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing Minor
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Department Information
Department of Management and Marketing
PO Box 70625
Phone: (423) 439-4422
225 Sam Wilson Hall
Web address: www.etsu.edu/cbat/mgmtmkt/
The Department of Management and Marketing includes a Management program and a Marketing program. The Management program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Management. Management majors must select one of four concentrations: General Management, Human Resources Management, Legal Studies or Logistics/Supply Chain Management. The Marketing program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing. Marketing majors must select one of three concentrations: Integrated Marketing Communications, Marketing Management or Merchandising. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.
Marketing Minor Requirements: 21 credits
A minor is a secondary area of study outside of the major program of study with a structured curriculum composed of at least 18 credits of which at least 9 credits must be at the 3000-level or above.
Note:
* These electives must be approved by the Chair of the Department of Management and Marketing prior to enrollment.
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