Dec 03, 2021  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Media and Communication Major, B.A. (Advertising/Public Relations Concentration)

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Department Information

Department of Media and Communication
PO Box 70669
Phone: (423) 439-5575
Web address:

The ETSU Advertising/Public Relations emphasis in Media and Communication provides students a dynamic education in strategic communication by converging public relations and advertising into a cutting-edge program that delivers hands-on experiences, professional networking, internships, and national competitions ultimately leading to global career opportunities. Students are prepared for work in advertising agencies, public relations firms or advertising/public relations departments in companies, corporations, non-profits/non-government organizations, and government agencies. Coursework includes instruction in writing and design for print, broadcast, online and social media; audience research; media planning; and campaign management. Through experiences with real-world clients, students gain the skills and knowledge they need for success in this growing profession. Study abroad opportunities are available.

To complete the B.A. in Media and Communication with a concentration in Advertising/Public Relations, a student must complete a total of 120 credits of course work. In addition to the University’s General Education requirements and the B.A. degree requirements, students must complete 39 credits in Advertising/Public Relations courses. At least 72 credits of a student’s degree must be completed in non-media and communication courses (i.e., courses that do not begin with MCOM, ADVR, JOUR, PUBR or RTVF). Students must also complete a minor in a department of their choosing. A 2.0 grade point average must be obtained in the major, the minor, overall, and in all courses taken at ETSU in order to graduate. Prior to graduation, students must also complete a major field test in addition to the California Critical Thinking Skills Test (CCTST).


Students with 0-59 earned credits:

Contact the Center for Advisement and Student Excellence (CASE) to schedule an appointment with your advisor.  Visit the CASE website and call (423) 439-5602.

Students with 60 or more earned credits:

Department of Media and Communication
(423) 439-5575

Transfer and Residency Policy

Transfer students majoring in advertising/public relations should contact the Center for Advisement and Student Excellence (CASE) for advising as soon as possible. This will ensure that the student’s previous work will be coordinated efficiently with ETSU requirements.

Transfer students may transfer up to 12 credits from other institutions toward the completion of the B.A. in Media and Communication. This means that at least 27 credits in the major and concentration must be completed at ETSU.

For general information about the department or courses, contact Dr. Stephen Marshall, Chair or (423) 439-7575.

Degree Requirements: 120 credits

General Education 41-42 credits
Major Total Requirement 39 credits
      Major Core    (12 credits)
      Concentration    (18 credits)
      Advisor Approved Electives    (9 credits)
Minor 18-24 credits
Free Electives 15-22 credits
TOTAL 120 credits

Suggested Four-Year Program of Study: MDCM-BA (ADPR)  

College of Arts and Sciences : Visit link to view the complete list of B.A. degree requirements.

  • Completion of a foreign language course numbered 2020 or above with a grade of C- or better. Based on a placement test, students may be required to take courses numbered 1010, 1020 and/or 2010 also.
  • Non-U.S. History (3 credits)
  • MATH 1530  or MATH 1910  

General Education Requirements   

These requirements include earning 41-42 credits in Communication, Humanities and Fine Arts, Social and Behavior Sciences, History, Natural Sciences and Mathematics categories.

Total Requirements for Media and Communication Major: 39 credits

Media and Communication Major Core Requirements: 12 credits

Advisor Approved Electives: 9 credits

Select three (3) courses from any non-required course from MCOM, ADVR, JOUR, PUBR, or RTVF in conjunction with your advisor as an elective.

Minor: 18-24 credits

Free Electives: 15-22 credits

Additional Information

At least 72 credits of a student’s degree must be completed in non-media and communication courses.

Click here to view Degree and Graduation Requirements  for all ETSU students.

CSCI 1100  or Proficiency Exam: Must be completed to meet Bachelor’s Degree Requirements.

Most minors range from 18-24 credits. Those few minors with more than 24 credits may affect the number of free electives allowed.

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