Suggested Four-Year Program of Study: MDCM-BA (ADPR)

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Media and Communication Major, B.A. (Advertising/Public Relations Concentration)

FRESHMAN YEAR (27-31 credits)
Fall Semester	Credits	Spring Semester	Credits
ENGL 1010 - Critical Reading and Expository Writing	3	ENGL 1020 - Critical Thinking and Argumentation	3
Social & Behavioral Science Course	3	HIST 2010 - The United States to 1877	3
MATH 1530 - Probability and Statistics - Noncalculus or MATH 1910 - Calculus I	3-4	Fine Arts Course	3
CSCI 1100 - Using Information Technology or Proficiency exam *	3	Foreign Language 2020 **	3
Foreign Language 2010 or Elective Course **	3	MCOM 2400 - Multimedia Production	3
Fall Total	12-16	Spring Total	15

SOPHOMORE YEAR (32 credits)
Fall Semester	Credits	Spring Semester	Credits
Literature Course	3	Natural Science Course	4
Natural Science Course	4	Free Elective Course	3
HIST 2020 - The United States since 1877	3	ADVR 2070 - Advertising Graphics	3
MCOM 2100 - Media Writing	3	ADVR 3270 - Media Strategy	3
ADVR 3100 - Survey of Promotion	3	MCOM 3070 - Media and Society	3
Fall Total	16	Spring Total	16

JUNIOR YEAR (30 credits)
Fall Semester	Credits	Spring Semester	Credits
HIST 1110 - World History to 1500 or HIST 1120 - World History Since 1500	3	Oral Communication Course	3
Advisor Approved Elective Course	3	Social & Behavioral Science Course	3
Minor Course	3	Minor Course	3
PUBR 2770 - Writing for Public Relations	3	ADVR 3250 - Advertising Copy and Layout	3
PUBR 3770 - Public Relations Publications	3	Advisor Approved Elective Course	3
Fall Total	15	Spring Total	15

SENIOR YEAR (31 credits)
Fall Semester	Credits	Spring Semester	Credits
MCOM 4037 - Communications Law	3	ADVR 4080 - Advertising Internship or PUBR 4080 - Public Relations Internship	3
ADVR 4730 - Advertising Practices	3	Advisor Approved Elective Course	3
Minor Course	3	Minor Course	3
Minor Course	3	Minor Course	3
Free Elective Course	3	Free Elective Course	4
Fall Total	15	Spring Total	16

TOTAL = 120 credits

Note:

* Proficiency exam may be taken for 0 credit in lieu of CSCI 1100 . Must be completed to meet Graduation requirements. Those students who complete the proficiency exam and are short credits towards their total degree requirements may be required to take additional electives.

** Students who are unable to begin foreign language courses at 2010 must use free elective credits to meet language requirements.