Jun 21, 2021  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Suggested Four-Year Program of Study: MDCM-BS (ADPR)


 

Media and Communication Major, B.S. (Advertising/Public Relations Concentration)

 
FRESHMAN YEAR (27-31 credits)
Fall Semester Credits Spring Semester Credits
ENGL 1010 - Critical Reading and Expository Writing   3 ENGL 1020 - Critical Thinking and Argumentation                                                        3
Social & Behavioral Science Course  3 Free Elective Course 3
MATH 1530 - Probability and Statistics - Noncalculus  or MATH 1910 - Calculus I    3 Social & Behavioral Science Course 3
CSCI 1100 - Using Information Technology  or Proficiency exam * 0-3 HIST 2010 - The United States to 1877   3
Fine Arts Course 3 MCOM 2400 - Multimedia Production   3
Fall Total 12-16 Spring Total 15

 

SOPHOMORE YEAR (32 credits)
Fall Semester Credits Spring Semester Credits
Literature Course 3 Natural Science Course 4
Natural Science Course 4 Free Elective Course 3
HIST 2020 - The United States since 1877   3 ADVR 2070 - Advertising Graphics           3
MCOM 2100 - Media Writing   3 ADVR 3270 - Media Strategy   3
ADVR 3100 - Survey of Promotion           3 MCOM 3070 - Media and Society   3
Fall Total 16 Spring Total 16

 

JUNIOR YEAR (30 credits)
Fall Semester Credits Spring Semester Credits
PHIL 2640 - Science and the Modern World   3 COMM 2055 - Argumentation and Debate   3
Minor Course 3 Minor Course 3
Minor Course 3 Minor Course 3
ADVR 3250 - Advertising Copy and Layout         3 PUBR 3770 - Public Relations Publications     3
PUBR 2770 - Writing for Public Relations   3 Advisor Approved Elective Course 3
Spring Total 15 Spring Total 15

 

SENIOR YEAR (31 credits)
Fall Semester Credits Spring Semester Credits

MCOM 4037 - Communications Law  

3

ADVR 4080 - Advertising Internship  or

PUBR 4080 - Public Relations Internship  

3

ADVR 4730 - Advertising Practices            3 Advisor Approved Elective Course 3
Minor Course 3 Minor Course 3
Advisor Approved Elective Course                 3 Free Elective Course 3
Free Elective Course 3 Free Elective Course 4
Fall Total 15 Spring Total 16

TOTAL = 120 credits

Note:


Proficiency exam may be taken for 0 credit in lieu of CSCI 1100 . Must be completed to meet Graduation requirements. Those students who complete the proficiency exam and are short credits towards their total degree requirements may be required to take additional electives.