Apr 11, 2021  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

Business Administration, M.B.A. (Health Care Marketing Concentration)


General Program Information


William Heise, Ph.D., M.B.A. Program Director
333 Sam Wilson Hall
Box 70699
(423) 439-5395
e-mail: heisew@etsu.edu

Faculty: Jafar Alavi; Robert R. Beach; Brian Bennett; Prasun Bhatacharjee; Ting-Heng Chu; David Golden; C. Allen Gorman; William Heise; Ghaith Husari; Dana Harrison; Matthew Jenkins; Beichen Liang; Kurt Loess; Michael McKinney; Thomas Moore; Joseph Newhard; Gary Shelley; Donald Shemwell; Jon Smith; Anca Traian; William Trainor; Craig Turner.

The Master of Business Administration (M.B.A.) program provides the knowledge and preparation required for positions of responsibility in business or not-for-profit institutions. The M.B.A. program is fully accredited by AACSB International.

The M.B.A. degree is recognized as the key to success in both large and small organizations. It is suited to graduates in engineering, science, technology, health care, the liberal arts, and other non-business areas, as well as students with undergraduate degrees in business. The M.B.A. is a general, broad-based degree program that incorporates and integrates study of the organizational, financial, and operational management of organizations; the global economic, technological, and information environment; and the production and marketing of goods and services. Emphasis is given to the strategic view of the organization, teamwork, and effective problem solving.

The Business Analytics concentration focuses on developing skills and techniques to manage and manipulate data in support of business decision making. The Cybersecurity Management concentration focuses on topics in cybersecurity assessment, governance, and risk management for organizations. The Health Care Marketing concentration is aimed at students who have an interest in working in the health care industry. Courses are designed to provide business knowledge and capabilities specific to health care services and products. Students may complete the M.B.A. program without declaring a concentration. 

The approximate cost of the M.B.A. program is $22,000 (for the latest cost information please visit https://www.etsu.edu/bf/bursar/tuitioninfo/calendar.php). Additional fees are required for online courses.  

Admission Requirements for the M.B.A.


To be admitted to the online or on ground program, prospective students must submit a completed application online through the Graduate School. Application requirements include a personal statement, an application fee, college transcripts, and a GMAT score. GMAT test scores will be waived if students meet one of the following conditions:  a) Completion of another graduate degree, regardless of subject area, b) a 3.0 or higher GPA from an AACSB-accredited undergraduate business program, or c) a 3.5 or higher GPA from a non-AACSB-accredited undergraduate business program or a non-business discipline undergraduate degree.  All applicants are presumed to have computer literacy and an understanding of college-level mathematics. Questions relating to admission requirements should be addressed to the M.B.A. Program Director.

Additional Information


Students admitted to other graduate programs in the university may enroll in selected graduate business courses if appropriate course prerequisites have been completed. Non-degree students, visiting students, and applicants awaiting admission to the M.B.A. program may not register for graduate business courses without prior approval of the M.B.A. Program Director.

Foundational Skill


Students who have not completed a business-related undergraduate degree are required to complete preliminary academic preparation before entering certain graduate courses. This academic preparation will be delivered via online modules (or similar) that can be completed via independent self study. At the time of admission, the MBA Director will specify which preparatory content must be successfully completed as a prerequisite to certain courses.

M.B.A. Degree Requirements: 36 credits


Core Requirements 24 credits
Advisor Approved Electives 9 credits
Strategic Experience 3 credits
TOTAL 36 credits

Business Administration Core Requirements: 24 credits


Strategic Experience: 3 credits


This course fulfills the Culminating Experience requirement in the M.B.A. program.

International Student Seminar Policy


International Students : Must complete 4 credits of International Student Seminar  to meet graduation requirements.