Marketing Minor

Department Information

Department of Management and Marketing
PO Box 70625
Phone: (423) 439-4422
225 Sam Wilson Hall
Web address: www.etsu.edu/cbat/mgmtmkt/

The Department of Management and Marketing includes a Management program and a Marketing program. The Management program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Management. Management majors must select one of five concentrations: General Management, Human Resources Management, International Business, Legal Studies or Logistics/Supply Chain Management. The Marketing program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing. Marketing majors must select one of four concentrations: Integrated Marketing Communications, Marketing Analytics, Marketing Management or Fashion Marketing and Merchandising. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.

Marketing Minor Requirements: 21 credits

• ACCT 2010 - Principles of Accounting I (3 credits)

• or

• ACCT 2000 - Accounting for Nonbusiness Majors (3 credits)

•  

• ECON 2210 - Principles of Macroeconomics (3 credits)
• ECON 2220 - Principles of Microeconomics (3 credits)
• MKTG 3200 - Principles of Marketing (3 credits)
• Marketing Electives (9 credits; 6 must be in 3000/4000 level courses) *